ACCELERATING THE POWER OF WOMEN-OWNED BUSINESSES IN THE PLANT-BASED INDUSTRIES IN MEXICO

Harvard University’s Kennedy School will collaborate with a private fund manager, the Ananda Group, and the Inter-American Development Bank, in Mexico to identify which business accelerator tools are best suited for Mexican women entrepreneurs in the vital environmentally friendly food industries.

 

Background

Ananda invests in entrepreneurs who are empowering consumers to adopt an ethical, healthy, environmentally conscious and compassionate lifestyle, without the use of animals. They promote businesses that are making plant-based choices accessible to consumers across Mexico, which are primarily run by women. Created and led by women, Ananda actively seeks entrepreneurs to provide them with the specific support they need to make their businesses succeed and grow. Their investments contribute to nine of the Sustainable Development Goals: https://www.theanandagroup.one/aboutus

 

Deliverables and Impact

After assessing current models and what Ananda has used thus far, students will provide recommendations in a publishable paper and presentation to Ananda and its network of stakeholders including the Inter-American Development Bank and Bank of America-Merrill Lynch. Recommendations will encompass next steps for implementing an effective business accelerator program. The business accelerator, in turn, will address the financial and non-financial challenges and opportunities that women entrepreneurs encounter. It will also provide a comprehensive toolkit to support plant-based enterprises in Mexico. Ananda will use the final produce to implement a business accelerator program in 2020 tailored specifically to the needs of Mexican women entrepreneurs, especially in the environmentally friendly food industries.

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