Alleviating Gender Based Violence through Entrepreneurship
The Association of Vegan Entrepreneurs and the Mesa Redonda in collaboration with White Pony Express
WFI is expanding its collaboration with The Ananda Group, an investment fund that supports entrepreneurs who are empowering consumers to adopt an ethical, healthy and environmentally conscious lifestyle, without the use of animals, to expand their Mesa Redonda “Round Table” program operated under their NGO Association of Vegan Entrepreneurs of Mexico (EVM). Mesa Redonda contributes to the recovery of plant-based businesses from the Covid-19 crisis while also reaching out in support of vulnerable groups in our society. In this program, participating vegan restaurants invite their customers to purchase a food item to be delivered to communities in need, including women and children migrants, and indigenous women who have suffered from violence.
EVM assessed the current success of the program as well as provided strategies for the Mesa Redonda program to expand both within Monterrey and to other cities in Mexico. White Pony Express offered advisory support to EVM by incorporating elements of White Pony Express's 'Circle of Giving Model' into the Mesa Redonda program.
The project demonstrates the power of partnership to alleviate food insecurity. It also sets an example of the global templates emerging representing a new paradigm of philanthropy based on love and human unity.
Deliverables & Impact
This project incorporates WPE’s model into the Mesa Redonda program and implements an expansion plan team that informs EVM’s strategy to incorporate more restaurants, other types of businesses, effective advertising, new geographies, and specifically more organizations supporting women who have suffered from gender-based violence (GBV). This will allow Mesa Redonda to operate more effectively and ensure more vulnerable community members have access to healthy, nutritious foods.
East Bay Times
July 11, 2022
Group from Mexico observes White Pony Express methods
Recognizing the wide application of the White Pony Express (WPE) model of shared abundance, Women Forward International recently sponsored a visit by the Mexican Association of Vegan Entrepreneurs (EVM), from Monterrey, Mexico, to see first-hand a food distribution of WPE, which was held July 7 at RR Ministries in Antioch.
WPE serves residents across Contra Costa County and operates an active food rescue program. About 125 people attended the event at which WPE delivered fresh, nutritious salad meals provided by food donor partner Sweetgreen, a new downtown Walnut Creek restaurant. WPE also distributed four pallets of high-quality, brand-new, seasonal women’s clothing. Volunteers from WPE and RR Ministries were on hand to serve guests and provide healthy eating tips and recipes.
In coming months, EVM hopes to adopt parts of WPE’s food rescue model in Mexico to reduce hunger and poverty. This visit provided an opportunity to train EVM representatives on the techniques that have been tested and trusted by WPE.
See more press:
· The Pioneer, June 30
· Newsbreak, an online platform, on July 2.
· The Patch, July 3, which republished The Pioneer article.
· The Antioch Herald, July 5 (this was on their front page).
· East County Today, July 7.
· Contra Costa Herald, July 5.
· California News, July 5,
· Mexicali Blue Café, July 5.
· Look-Travels, July 6.
· Prensa Animal, July 16.
· Milano Success, July 10.
· Pine to Accordion Jazz Festival, July 10.
· El Norte, a major Spanish language newspaper in Monterrey, Mexico, July 7.
· East Bay Times, July 9.