Promoting Women’s Leadership in Mexico for a Conscious and Regenerative Humanity
Harvard University Kennedy School of Government in Partnership with the Ananda Group
In 2020, the Ananda Group benefited from the research and insights from a Harvard Kennedy School team as a result of its partnership with Women Forward International. The main recommendations from the HKS team include: a) Support for plant-based networks and associations; b) Investment towards gender-specific programming; and c) Further investment in advocacy and public relations partnerships. With the support of WFI this year, Ananda is proceeding with the recommendation in collaboration with HKS to support plant-based business networks by spearheading the incorporation of an association that brings together this early stage, mission driven and majority women-led sector. The association will provide information and training specifically designed for these entrepreneurs; it will offer a platform for networking, cross-learning and mutual support; and through the collaboration among members, the sector will accomplish projects with greater impact and boost the fulfillment of its shared mission for the benefit of humanity, animals and the planet. Ananda will also implement the recommendation regarding gender-specific programming through the development of trainings and events designed for the Mexican plant-based sector where around 75% of businesses have women founders. In addition, the association will be led by a woman President and will include a formal Gender Equity Committee to promote the continued presence of women in leadership positions, especially as the sector and the businesses that comprise it grow.